"Look at it this way"

There are a number of foods which have a protected geographical designation of origin status, such as Arbroath Smokies and Parma Ham. Icelandic Lamb has just gone through the process of achieving protected status. In March 2023, this message went up on the website: ‘Íslenskt lambakjöt' is the name given to the meat from pure bred Icelandic lambs, which have been born, raised and slaughtered on the island of Iceland. Sheep farming has a long and rich cultural tradition in Iceland. The characteristics of ‘Íslenskt lambakjöt' first and foremost consists of a high degree of tenderness and gamey taste, due to the fact that lambs roam freely in demarcated wild rangelands and grow in the wild, natural surroundings of Iceland, where they feed on grass and other plants. The long tradition of sheep farming passing down generations on the island has led to high standards of flock management and grazing methods.  One of the best examples of traditional Icelandic cooking is lamb meat soup. ...

Some foods are closely linked with the landscapes in which they are created? There is certainly a case to be made for an Edible Landscapes unit focussing on foods with Protected Geographical status. I like the promotion and graphic design on the support for Icelandic lamb, The tagline is good too. I'd go so far as to wear one of those if they were available to buy. The marketing brand book is full of wonderful images of the Icelandic landscape which provides the terroir for this food. And while in Iceland, seek out a bowl of Kjötsúpa!

Not an obvious connection at first glance. This report suggests that there is an alleged connection. How does your food affect the environment? Worth further investigation perhaps as an alternative to palm oil. Speaking of which, check out this thread by Hannah Ritchie on palm oil... A topic where I see one of the biggest gaps between public opinion & recommendations from scientists is palm oil 🌴🦧 Companies often boycott palm oil to look sustainable to consumers. But a ban is rarely the recommendation from experts. 🧵on why it's a complex topic pic.twitter.com/Hgyc09KStB — Hannah Ritchie (@_HannahRitchie) December 13, 2021

Marks and Spencers ads have been stylish for some time, and have also been remixed in the name of geography previously: "This is not just Geography, this is..." The latest / current ad at the time of writing is excellent, and creates landscapes both urban and rural through the use of food - I like the balsamic wave, and the spaghetti marine life particularly.

I know this is too wide, but want to have the option of playing this (wifi permitting) next week at the GA Conference... After that it's back to business as usual....