Some foods are closely linked with the landscapes in which they are created? There is certainly a case to be made for an Edible Landscapes unit focussing on foods with Protected Geographical status. I like the promotion and graphic design on the support for Icelandic lamb, The tagline is good too. I'd go so far as to wear one of those if they were available to buy. The marketing brand book is full of wonderful images of the Icelandic landscape which provides the terroir for this food. And while in Iceland, seek out a bowl of Kjötsúpa!